This week we are exploring storytelling techniques used by Marc Andreesen (co-founder of Andreessen Horowitz) in an interview with The Mckinsey Quarterly.
On Monday, we looked at the use of historical context/parallels. while yesterday we explored the use of the hill-climbing analogy.
Today we study the use of smart acronyms to label patterns
Here's the question by the interviewer (the 'hill' being referred to here is what was mentioned in the previous #SOTD) and Marc's response.
I love how Marc built on the search and hill-building analogy with a summary of the major "promising hills" being formed.
What helps is to label those opportunities using an easy-to-remember acronym - ABC.
(I should know, I use ABCD for data storytelling!).
When you see fundamental patterns in your industry/space, explore whether you can label them with smart acronyms.
#SOTD 88
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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