This week we are exploring storytelling techniques used by Marc Andreesen (co-founder of Andreessen Horowitz) in an interview with The Mckinsey Quarterly.
Yesterday we looked at the use of historical context/parallels.
Today we explore the use of an analogy and the big picture.
The world of tech seems inundated with ideas of breakthrough products and services.
There are of course 'established' products such as laptops. Smartphones. Wireless earphones. Monitors. Smartwatches.
And then there's the brave new world of leading-edge tech. GPT-3. NFTs. VR headsets. Self-driving cars. Gene editing.
How do we make sense of the opportunities created by the confusing mass of tech products and services?
a16z has a framework.
That framework - of 'search' mode and 'hill-climbing' mode - is a useful analogy to describe the ongoing activities in the startup world.
If you are in search mode (think of it as the pre-Product-Market-Fit mode), you should not be stressing about scaling your business or driving profitability. The focus would be to experiment, adopt an iterative, fail-fast mode and solicit constant feedback from users.
But once you have found a worthy, hill to climb, then you transition to running-at-full-tilt expansion mode.
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.