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Ravishankar Iyer

#SOTD 92: Showing disparity with striking visuals (Bodhi Tree)

published5 months ago
1 min read

This week I'm sharing good storytelling examples from the social development sector in India.

Yesterday I profiled Aavishkar which started its deck with the story of an individual beneficiary.

Today we look at Bodhi Tree, which works on education for the underprivileged.

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How do you describe the disparity in learning resources between rich and underprivileged children?

You don't write about it, you show it.

In a series of striking images, Bodhi Tree, a Bengaluru based NGO shows us what disparity looks like in the beginning of its pitch video.

Two key principles that stand out:

- Each picture uses the principle of contrast.

- All together are simple and evocative examples of the 'Show don't just tell' principle.

#SOTD 92

Ravi

PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.