Ravishankar Iyer

#SOTD 91: A beneficiary story to start a non-profit pitch (Aavishkar)

Published over 1 year ago • 1 min read

This week is a special one on #SOTD - I'll be sharing good storytelling examples from the social development sector in India.

So one of the organisations I work with is a remarkable one called ILSS - India Leader for Social Sector.

ILSS runs programs for developing social sector leaders. One of the programs is focused on fund raising skills. (Check if out if you are from a non-profit!)

As a part of that program, I run a course on Pitch Storytelling techniques.

In every cohort of that program, I come across some amazing organisations doing valuable and impressive work.

This week I'll be sharing examples from the pitch decks/videos of 5 such organisations from the latest cohort.

Perhaps you are part of a social enterprise and may find these examples inspiring. Or if you know someone who is, please forward these mails to them!

We start with our first organisation - it is called Aavishkar and it works on making math and science (STEM) accessible and fun for children and teachers.

The story technique that I want to highlight in Aavishkar's deck - starting with the story of an individual beneficiary.

I loved the use of contrast in the Story - a girl who's afraid of math is given that very subject to teach! Also note the lovely conversational tone in the writing.

During the presentation, Aavishkar shares its background, approach, impact etc.

And later they book-end the pitch with how Anjali has come full circle.

Starting your pitch with the story of one individual beneficiary is a powerful way of making the problem relatable and worth solving for.

#SOTD 91


PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.

Ravishankar Iyer

A Storytelling Coach More details here:

Read more from Ravishankar Iyer

Welcome to the fifty-second edition of '3-2-1 by Story Rules'. It's officially been 52 weeks (slightly more than a year) of doing this and I'm kicked! But I also feel that there's a long way to go... If you find this of value, please forward it to others in your network and recommend them to subscribe, so that more folks can benefit from the content. Anyway, back to 3-2-1 by Story Rules - a newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form...

1 day ago • 9 min read

Welcome to the fifty-first edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 3 Tweets of the week Source: X​ Such a fascinating stat - and great visualisation! (Data from this report) Source: X​ Not just editing - this applies to writing too. There's always the temptation to just 'finish off' the troublesome parts. A true craftsman irons out every crease though. Source: X​ Never...

8 days ago • 6 min read

I'm pleased to present a new podcast episode with leading user-behaviour researcher, Dharmes Ba. And he gave a very thought experiment. He said, go to your Facebook. This was back in 2012. So go to your Facebook, uh, remove all your school friends, remove all your relatives, remove all your college friends, work friends. And, uh, uh, if you're able to get 10 people after removing all of this, then probably you're lucky. Okay. I think that had a very profound impact to say that, you know… It...

10 days ago • 3 min read
Share this post