Matt Levine is the Bloomberg columnist who writes the 4000+ word daily newsletter 'Money Stuff'.
I've written about his method with an example in #SOTD 55.
Context for that story: In early May-22, the Twitter CEO, Parag Agrawal, had made a statement about the Twitter Board agreeing to the stake sale to Elon Musk:
Agrawal: As I’ve said, the board decides based on two factors. We act in the interest of our shareholders and look for value for them in the long term. Our job is to think about the price, and consider any offer on the table. And we compare that against the intrinsic value of the company based on the future-looking outlooks we have financially.
We get a lot of advice from several lawyers and bankers in the process … And when we looked at all the information and all of the data, every one of us concluded that based on our fiduciary responsibility … this offer at the price it ended up at was in the best long-term interest of our shareholders..
A company CEO maximising shareholder value - that doesn't seem so surprising!
Matt Levine didn't think so. He went on to deconstruct why that statement was actually surprising given the current context.
Here's how I had deconstructed it:
He’s basically saying here:
- The earlier norm was: Focus on Shareholder value
- The new norm is ‘Stakeholder capitalism’ - not just shareholders but also employees, society etc.
- Which is what makes Agrawal’s response so surprising.
Levine again: "And then Twitter’s CEO shrugs and says, in effect, “meh look this deal might be bad for our users and employees and product and mission, but we can’t think about that; the price is right and my only duty is to shareholders.” It’s strange!"
If you want to highlight what is surprising about something, show the norm and highlight the variance from the norm.
And which is where I come to today's #SOTD.
In a recent interview on the Longform podcast, Matt actually revealed the method underlying his thinking/writing process.
In the conversation, the host makes a point that Matt's pieces seem to have two parts:
- What happened
- Matt's take on what happened
Matt thinks that there's not two, but three parts to his writing. Starting from about minute 10:01, here's how he puts it.
You know it's interesting that you say there are two ingredients. Some of these things, I think there are three ingredients... beginning with the general conceptual framing of aspect of the financial world...(for example) 'This is how lending works'. And then in the middle there's the story... (What happened)
And then the third part is (my) take, but it's tying the general conceptual framing to the event that happened. And those are the most satisfying, because I wake up (to a) new story. And (so I say) let me take a step back and figure out how some element of finance works at a deep intuitive level and then I figure it out, understand it better to my own satisfaction as I write it, and (say) here's this new story that illustrates it...
So Matt is saying - before you give your take about why something is surprising, you need to set the context, you need to set the norm.
It is essentially what I had written in the previous #SOTD - but cool to hear from Matt himself!
Also interesting additional perspective that he gives is - when you think of stuff at a deep, fundamental level, it clarifies your own thinking and enables you to interpret current events using the right lens.
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.