So what's common between:
- Elon Musk’s $44B bid to takeover Twitter, and
- A lady called Prem Kumari from Chittorgarh, Rajasthan who wants to expand her farming activities?
On the face of it, you might say, nothing!
Oh but there is. Both needed loans to support their needs.
What is Ram doing here? He’s starting with something topical - a starting "Point A" for the story which the audience can connect with.
And then he introduces Prem Kumari’s story - (and builds some mystery as to why and how it is connected with the Musk one):
He then resolves the mystery with contrast - between Musk's and her story.
He ends the story with a happy resolution - that Prem Kumari managed to raise funds at 6% interest.
(Of course it would have been nicer to know how she benefitted from the loan - maybe that can be part 2 of the story!)
When telling the story of impact:
- Combine the micro (individual user story) with the macro (overall stats).
- Make your audience care by sharing what is the impact on the user's life
- Use contrast
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.