A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
In Monday's #SOTD, I profiled a brilliant Steve Jobs interview from 1985.
Tuesday's email focused on Steve's ability to discern patterns and provide concrete examples, while yesterday's theme was about the importance of historical context (and analogies!)
Today's theme: Steve's command over the key numbers (and yet not losing focus on individual users)
It's rare to come across leaders who are creatively gifted, great communicators and also have a strong head for numbers.
Data stories are built using data - it's critical that a storyteller knows them well.
The interviewer (David Sheff) asks about the initial market for Apple II computer (around 1975-76):
Those numbers do a great job of showing Apple's phenomenal growth during those years, but what's also impressive is Steve's flawless command over them. Even David is impressed and reacts accordingly... to which Steve's reaction is striking:
Sure, you may be doing a billion dollars in revenue. But it's important not to lose touch with the individual customers who drive those numbers.
In this interview, Steve amply demonstrates that skill.
#SOTD 59
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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