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Ravishankar Iyer

#SOTD 49: Clear messages on top of charts

Published about 2 years ago • 1 min read

Normally when we create charts, we just put a title on top like this one by the US CDC:

Source: CDC

The issue with this chart is that it makes you actually pore through the chart (with the legend, colours etc) to understand what it wants to say.

Instead, it could have a message on top of the title. Something like: 'Covid Hospitalisation rates almost 4-5X for African Americans and Hispanic Americans as compared to White Americans'

Here is an example of a recent chart with a clear message on top tweeted by Oliver Barnes of the Financial Times:

Source: FT

Having that clear message above makes it easier and faster for the reader to understand.

Also note:

  • The right choice of chart (line)
  • Clear titles and legend
  • Light gridlines that fade to the background

#SOTD 49

Ravi

PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.

Ravishankar Iyer

A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/

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