What is common to the following newsletter names:
- Monday Musings by David Perell
- 5 Tweet Tuesday by Shaan Puri
- Wellness Wednesday by the Univ of Alabama at Birmingham
- Fab Fridays by Ana Lorena Fabrega
- Five Bullet Fridays by Tim Ferriss
- Friday Finds by David Perell
- (yup, Fridays are popular for newsletters)
- (and ahem) Story Rules on Saturday by yours truly
- Wait but Why by Tim Urban
- Rad Reads by Khe Hy
- Maker Mind by Anne-Laure Le Cunff
- Creative Caffeine by David Sherry
What's happening here?
Nothing much - just the simple power of Alliteration.
“I’m from New York City, and I grew up as a fan of skateboard culture and surfing. I always had a kind of ‘chilled-out’ West Coast vibe to me even though I’d never lived there. I worked in finance and knew a lot of older, important people, and I thought it was just so funny that I could force them to say the word “rad.” As a writer, I love alliterations, so I added Reads." -
Khe Hy writer of RadReads newsletter
Alliterations are part of the family of words/phrases called 'figures of rhetoric' (or 'figures of speech'). You may remember having learnt them in school. Similes, metaphors, hyperbole, personification and the funny sounding onomatopoeia.
For quite a few of us, these were merely concepts to memorise, regurgitate during exams and then conveniently excrete them from our memory as the years rolled by.
Ah, but they can be quite useful while writing.
I personally LOVED that part of English - and still muse how life would have turned out had I majored in English/writing/journalism instead of accounting.
Anyway, here we are - I am writing, aren't I?
So I HAVE to recommend one fabulous, fascinating book on the topic: Mark Forsyth's 'The Elements of Eloquence'.
A fascinating, hilarious page-turner that will make you fall in love with language and writing. Of all the books I've read on writing and storytelling, I've enjoyed this one the most.
Forsyth covers 39 (yes THIRTY-NINE) figures of rhetoric, each getting a chapter of its own.
Chapter 1 is Alliteration.
How did the aspect of alliteration suddenly strike me this week?
So, I'm reading this book called 'Calling Bullshit' by Jevin West and Carl Bergstrom.
I'll do a full review later. But today, I wanted to point out one line from the book.
At the end of Chapter 1 of the book, there is a line which could have been:
There is nothing wrong with that line. It is simple and makes its limited point clearly.
But that is not how that line was written in the book. It was written like this:
So much more rhythmic and pulsating. The earlier sentence talks. This sentence sings.